Why Size-Inclusive Fashion Matters (and How We Do It Differently)
Fashion has long left women behind. For decades, most brands designed for a sample size, then reluctantly “extended” ranges into larger sizes — often as an afterthought. The result? Ill-fitting clothes, watered-down designs, and customers who felt unseen.
At Bohemian Traders, we believe style has no size. Every garment we create — from a size 6 to a size 22 — is designed with the same fabrics, prints, and artistry. We don’t believe in token inclusivity; we believe in designing for real women, real lives, and real bodies.
Here’s why size-inclusive fashion matters, and how we’re proud to do it differently.
Why Size-Inclusive Fashion Matters in Australia
For too long, the fashion industry has treated women above a sample size as an afterthought. This exclusion has left customers feeling frustrated, alienated, and unrepresented.
- Limited choice → Most premium brands stop at size 14.
- Poor fit → Clothes are simply upsized, not redesigned.
- Watered-down design → Plus-size customers often get different, less stylish options.
In Australia, where over 60% of women wear size 14 or above, the need for inclusive premium fashion has never been greater.
The Problem with “Extended Sizing”
Extended sizing sounds good in theory, but in practice, it often fails women.
- Garments are scaled up, ignoring proportions and body shape.
- Collections arrive months late, excluding women from seasonal trends.
- Fabric quality is compromised, reinforcing stereotypes about value.
At Bohemian Traders, we know women deserve better.
Our Design Philosophy: Inclusive from the Start
Instead of designing for one size and scaling, we build inclusivity into every step:
- Fit-first design → Every piece tested on real women across sizes 6–22.
- Equal fabrics & prints → No compromises — our lace, linen, and original prints are for everyone.
- Universal silhouettes → Shapes that skim, flatter, and flow, not squeeze or restrict.
The Emotional Impact of Inclusive Fashion
When fashion is inclusive, it transforms more than wardrobes. It builds confidence, belonging, and joy.
- Customers tell us: “I finally feel beautiful, not accommodated.”
- Women share their excitement about being represented in campaigns.
- Style becomes about self-expression, not limitation.
The Future of Inclusive Premium Fashion
Size inclusivity is not a trend — it’s the future. As more women demand equal access, brands will need to adapt or risk irrelevance.
Bohemian Traders will continue to champion inclusivity not as a campaign, but as a core value:
- Every collection, every size.
- Editorial storytelling that represents all bodies.
- Long-term commitment to body-positive fashion.
Fashion should never make you feel like an outsider. At Bohemian Traders, inclusivity is woven into everything we do — from fit-first design to equal fabrics and prints across all sizes. Because style has no size, and neither should fashion.
